Comments Off on Cocreation in the Automotive Industry: Have you heard about it?
Adamastor is the Portuguese sports car brand, in which the Co-creation concept plays a crucial role. Co-creation is the process in which a client and a brand collaborate to develop a product. Get to know how this specific process works.
You only trully know an Adamastor when you actually drive it. The Adamastor Experience is a unique opportunity to drive one of our models on a racetrack with an approved racing instructor by Adamastor, who will help to improve the driving experience. Performance During the Adamastor Experience, our engineers will assess the type of performance (acceleration, top speed, etc.) and behavior (understeer, oversteer, neutral) that the customer seeks. Based on these indications, we will introduce the best configuration for the model. Design At the [...]
Comments Off on Adamastor P003RL: The compliment from the North
Teknikens Värld magazine sent one of its most experienced journalists to Portugal, on a trip of almost 3000 kms. The reason? Testing the new Portuguese sports car Adamastor P003RL and write an article about it. The result is in this month edition, of this renowned magazine, available in Sweden, Norway and Finland. Sweden is a country with tradition in the automotive industry. For that reason, going through the critical eyes of a Teknikens Värld journalist was a challenge. The big test was on June 27th, on the Vasco Sameiro circuit (Braga), with the journalist Hans Hedberg. In the next few lines you will find the essentials of his experience, where the P003RL is mentioned as “an outsider who tries to challenge the elite.” One of the most valued aspects was the driving experience, considered extremely pure, intense and fun. In the words of Hans, “it resembles the [...]