Comments Off on Cocreation in the Automotive Industry: Have you heard about it?
Adamastor is the Portuguese sports car brand, in which the Co-creation concept plays a crucial role. Co-creation is the process in which a client and a brand collaborate to develop a product. Get to know how this specific process works.
You only trully know an Adamastor when you actually drive it. The Adamastor Experience is a unique opportunity to drive one of our models on a racetrack with an approved racing instructor by Adamastor, who will help to improve the driving experience. Performance During the Adamastor Experience, our engineers will assess the type of performance (acceleration, top speed, etc.) and behavior (understeer, oversteer, neutral) that the customer seeks. Based on these indications, we will introduce the best configuration for the model. Design At the [...]